Potato is a major crop in Pakistan with great potential to grow. It presents both the prospect of revenue increase for producers as well as opportunities as a source of foreign reserve by increasing exports. Importantly, Pakistan’s potato industry is self-sufficient to supply for the needs of domestic household consumption.
Dr Umair Safdar, Development Communications Executive at CABI in Rawalpindi, Pakistan, looks at ‘stakeholder interaction’ for better business strategy and integration in Pakistan through the cluster-based Agricultural Transformation (CDBAT) Project…
Stakeholders strongly influence a project’s success, particularly for complex projects with heterogeneous stakeholders. Therefore, understanding their influence is essential for project management and implementation.
There’s been a thing on social media for a while of photographing what you’re about to eat – whether it’s to brag about what fancy restaurants you go to or to show off your cooking skills, with hashtags such as #Eatingfortheinsta, #foodie and #foodporn. But food photography could play a useful role in helping dietitians to measure more accurately what people are eating.
By Dr Dennis Rangi – Director General, Development at CABI based in Nairobi, Kenya
On this World Food Day 2018 the issue of feeding the world has never been in sharper focus. By 2050, agriculture will need to produce almost 50 percent more food, feed and biofuel than it did in 2012 just to meet demand.
Our passion for food – beyond the need of it for our very survival – is engrained deeply in cultural practices and national identities around the world. The Americans are perhaps stereotypically renowned for wanting their food fast and lots of it, the Italians for pizza and pasta, the Chinese for rice and noodles, while the French are famous for their à la carte cuisine. To quench our thirst one could also add coffee from Ethiopia.
Campaigns create greater equality of access to information across farming households, but formats are as important as channels, argue Duncan Sones of the Africa Soil Health Consortium (ASHC) delivery team…
The ASHC campaign-based approach explored the use of a variety of channels to build multiple media campaigns. ASHC has been testing the hypothesis that the more varied the channels of information reaching a farming household – the more likely they’re to trial or adopt new technologies. For example, evidence collected from the outcome evaluation of the Scaling-up Improved Legumes Technologies (SILT) in Tanzania suggested this is the case.
What we’re doing is increasing the equality of access to information. Over the next 18 months we’ll be looking for evidence that greater access to information, especially by women and young people, changes the conversations in farming households.
Duncan Sones, of the Africa Soil Health Consortium (ASHC) delivery team, looks back on six years of concept and project development that could unlock changes in farmer’s ability to effectively access improved technologies…
I don’t know about you but when I hear about something for the first time, I rarely take in all the nuanced details. However, ask me to sing an advertising jingle for a store than hasn’t existed for 40 years and I am probably able to sing it! My father knew all of the kings and queens of England in order. Well he did and he didn’t – he knew a rhyme that he could reel off 75 years after he learned it!