By Duncan Sones – from an article which originally appeared on the Africa Soil Health Consortium (ASHC) website
Farmers in Northern Ghana are reaping the benefit of village-based film screenings to inform them about agricultural practices. Film screenings are growing in popularity amongst farmers and extension projects, as the technique for sharing information. This is because they are a very inclusive way of sharing information.
In mid 2018, IFDC approached Countrywise Communications about working together in Northern Ghana. IFDC wanted to improve the harvest and post-harvest treatment of soybean. They proposed doing this through showing a film. Countrywise knew exactly where to find films that was ideal for this purpose.
In May and June 2018, Countrywise worked with CABI in Ghana to deliver 200 screenings of a series of five films on soybean agronomy. The films had produced the year before with technical support from ITTA and SARI.
Alhassan Issahaku who is part of the 2Scale team at IFDC said, “IFDC works with Savanna Farmers Marketing Company (SFMC) on its 2SCALE Program. SFMC is a private company that aggregates soybeans from smallholder farmers in Northern Ghana but has issues with quality which prompted the need to do the screenings. The screenings were intended to complement other activities that were implemented all targeted at improving quality.”
CABI had also commissioned music video featuring popular local musicians the Choggu Boys. The music videos explain all of the key stages in soybean agronomy in 3 minutes to a Hiplife beat, popular with the local community.
CABI was delighted to give permission for the films to be used.
IFDC and Countrywise Communications organized a further 50 evening screening in villages in Yendi and Gushegu, in the Northern Region of Ghana. Another short film on harvesting soybean, made by the Feed the Future’s Agriculture Technology Transfer project, was also shown. Each evening finished with a question and answers sessions facilitated by the local government extension team.
James Watiti explains: “We have been screening our films on soybean agronomy for the past two years. So far, we estimate that nearly 80,000 members of farming households have seen the films. We also estimate that something like 40,000 more farmers have seen the music videos that encourage soybean farming and explain the best soybean agronomy and post-harvest approaches.
“It was a great idea to share the films on good harvest and post-harvest handling with IFDC. The advice in the films is designed to reduce post-harvest loss and encourage farmers to create a premium product for the market, free from soil and grit. Initial data from the monitoring.”
The IFDC screenings attracted audience totalling over 12,000 members of farming families. Overall, more women than men attended the screenings, in a pattern that has become common across the 350 screenings that have now taken place since May 2017.
This win-win increased the reach of the CABI films at no additional cost to the organization and saved IFDC the expense of making their own films.
The GALA project is funded by the UK Department for International Development and supported through the Sustainable Agricultural Intensification Research and Learning in Africa (SAIRLA) programme.
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