Exciting imaginations: New media formats to reach women and young people with agricultural extension messages

Malawi women listening to radio
Women keep in touch through the power of radio

Campaigns create greater equality of access to information across farming households, but formats are as important as channels, argue Duncan Sones of the Africa Soil Health Consortium (ASHC) delivery team…

The ASHC campaign-based approach explored the use of a variety of channels to build multiple media campaigns. ASHC has been testing the hypothesis that the more varied the channels of information reaching a farming household – the more likely they’re to trial or adopt new technologies. For example, evidence collected from the outcome evaluation of the Scaling-up Improved Legumes Technologies (SILT) in Tanzania suggested this is the case.

What we’re doing is increasing the equality of access to information. Over the next 18 months we’ll be looking for evidence that greater access to information, especially by women and young people, changes the conversations in farming households.

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‘Switching’ onto ICT approaches to gender in extension services

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Duncan Sones, of the Africa Soil Health Consortium (ASHC) delivery team, looks back on six years of concept and project development that could unlock changes in farmer’s ability to effectively access improved technologies…

I don’t know about you but when I hear about something for the first time, I rarely take in all the nuanced details. However, ask me to sing an advertising jingle for a store than hasn’t existed for 40 years and I am probably able to sing it! My father knew all of the kings and queens of England in order. Well he did and he didn’t – he knew a rhyme that he could reel off 75 years after he learned it!

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Universal health coverage: everyone, everywhere…what about cancer?

  World Health Day 2018

I’ve written about universal health coverage (UHC) before in the context of what’s covered under UHC in one country is not the same as another [Universal health coverage gains momentum in 2016] although there are agreed basics, the essential health services to deliver “health for all”.  The World Health Organization is focusing its efforts on supporting countries moving to UHC, and keeping the pressure on by running high profile events throughout 2018 on UHC beginning with  World Health Day, April 7th.

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The ethics of tobacco packaging

It’s a surreal moment when you realise that packaging is an ethical issue. Where does the packaging end up after you have consumed the product (landfill or recycled or exported to become someone else’s problem)? Did the advertising on the packaging influence your choice of one food brand over another?

The choices you made, and your government allowed, affect your environment & your health. But I’m not about to tell you about improved food labelling on packaging to combat obesity. This is the week of the World NO Tobacco Day (31st May) and this blog addresses tobacco packaging: the use of standardized packaging to further reduce consumption and address the world's leading agent of death…tobacco.

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Despite the  WHO Framework Convention on Tobacco Control,  taxation policies and bans on tobacco advertising, promotion, and sponsorship, MORE needs to be done.

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Invisible helpers: working equine animals provide vital support to women in developing countries

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A report launched this month by the animal welfare organisation the Brooke highlights the extent to which women in developing countries rely on donkeys and other working equids. The report, Invisible Helpers, calls for greater recognition of the role of working equine animals in supporting women and their families, and emphasizes the importance of looking after the health and welfare of these valuable animals.

 In 2013, The Brooke initiated the Voices from Women research project to explore the role of working horses, mules and donkeys in supporting the lives of women from the perspectives of the women themselves. The Invisible Helpers report is based on discussions with focus groups and individuals in Ethiopia, Kenya, India and Pakistan.

It found that working equine animals help to lessen the burden on women’s lives, providing a ‘support system’. Over three quarters of the groups (77%), including all of those in Kenya and India, ranked donkeys, horses and mules as the most important of all their livestock. They generate income, help with household chores, give women an increased social status and help women collect food and water for other livestock.

If these animals are sick or die, the impact can be devastating on women and their families. As one of the study participants said, “It is a pain to live a single day without a donkey. That is because donkeys are the base for our life. So if we lose our donkey, we will buy another one by selling one of our calves, goats, sheep or even a heifer.” (Urgo Yassin, Gedeba, Ethiopia).

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BBC launches Woman’s Hour Power List 2014: highlights FGM in time for International Woman’s Day

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ON February 26th, BBC Radio 4 programme Woman’s Hour launched the Woman’s Hour Power List 2014, which this year will identify the top 10 female ‘game changers’ operating in the United Kingdom today. Women resident in the UK  who are “changing the rules in culture, society and business” in our country.

The Power List will be drawn up by a panel of 5, from candidates suggested by expert witnesses and Radio 4 listeners. In the programme, Emma Barnett (panel chair) and Rachel Johnson (panel member) were interviewed live as to their criteria for choosing the 10 (we also heard from other panel members via taped interviews).

It became clear that though they expected to be considering high profile whistle-blowers and twitter campaigners, they were not looking for women already household names but those who within their sphere had “game-changed”.  Women who were not close to traditional sources of power i.e. with easy access to parliament, but who were influencing lives to make them better.  

Age was not to be a limitation, for teenage girls have game-changed on the world stage, such as Malala Yousafzai who has influenced education of girls in the Arab world and in Pakistan.

Last year’s Woman’s Hour Power List had 100 names, an average age over 50, and many well-known. They want this 2014 list to be younger and have unexpected names:  a list to make people sit up and think “wow I never knew about her!”

The interviewer suggested a name, which they all agreed was exactly the kind of person for the list, and this name caused my ears to perk up!  It was Fahma Mohamed, the teenage female genital mutilation (FGM) campaigner who, supported by the Guardian newspaper, recently ran a petition to lobby the government to address FGM in the UK. Here in the UK, schoolgirls are sent away for "summer cutting".

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Man Flu Really Exists, New Study Shows

Man flu is considered by large segments of society to be the psychological condition of men with colds. It is often said that when men have a cold they think it is a flu and as a consequence they moan more than women and stay longer in bed until they feel better.

Man flu is not to be confused with the current H1N1 pandemic flu which is affecting humans in some 40 countries. There has also been one swine case on a farm in Canada.

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