Coffee - the valued crop and source of livelihood for millions - is celebrated annually to promote the efforts of all involved in its production. From farmer to manufacturer, barista and consumer. Now in its sixth year, International Coffee Day 2020 comes at a time in history when the Covid-19 pandemic presents a unique challenge to the world including the global coffee industry. With that in mind, this year’s focus is on supporting the next generation of coffee producers – young people, entrepreneurs - people who the future of coffee depends on.
The world’s population relies overwhelmingly on four staple crops which together account for more than three-quarters of our food supply: maize, rice, soybean and wheat. Global food shortages will arise when these crops fail in a warmer climate, as is increasingly the case.