Authored by: Abigael Mchana, Communication Officer, CABI Kenya
Developing fit-for-purpose, interactive and effective communication materials for farmers and their intermediaries is not an easy task. You cannot create a poster with generic text or images and then distribute it to your audience en-masse. It requires an in-depth analysis of your primary stakeholder, an understanding of your audience’s preferred communication channels and a realistic visualisation of how your intended audience will interact with the finished product.
In this guest blog special, Dan Leskien, Senior Liaison Officer at the Food and Agriculture Organization of the United Nations (FAO), considers how much work still needs to be done to implement Access and Benefit Sharing (ABS) measures in respect of genetic resources…
I wish to commend CABI for its initiative to prepare and implement a policy on access and benefit-sharing (ABS) to work with their partners and various relevant communities to introduce best practice in compliance with relevant ABS measures of stakeholder countries.
Ahead of One Health Day tomorrow (3rd November 2018), Robert Taylor, CABI’s Editorial Director, explores the relationships between human, animal, environmental and plant health…
The ‘One health’ initiative launched in 2007 was designed primarily to break down the barriers between human and veterinary medicine, particularly for dealing with zoonotic diseases. The link between BSE and nvCJD, as well as the threat of new diseases like SARS and threat of old diseases like avian influenza made for a strong case that the health of humans and animals are inter-linked. Since then, ‘One health’ has been expanded to include environmental health as there are many examples of how human activity can harm the health of the environment, and how in turn, a polluted environment adversely affects human health.
Potato is a major crop in Pakistan with great potential to grow. It presents both the prospect of revenue increase for producers as well as opportunities as a source of foreign reserve by increasing exports. Importantly, Pakistan’s potato industry is self-sufficient to supply for the needs of domestic household consumption.
By Solomon Duah, Communications Specialist, CABI Ghana
There is a growing interest and enthusiasm in the production of soybean among farmers in selected states in Nigeria as new yield-enhancing and soil fertility-improving technologies are being introduced to them through an integrated farmer education campaign. Continue reading →
Dr Umair Safdar, Development Communications Executive at CABI in Rawalpindi, Pakistan, looks at ‘stakeholder interaction’ for better business strategy and integration in Pakistan through the cluster-based Agricultural Transformation (CDBAT) Project…
Stakeholders strongly influence a project’s success, particularly for complex projects with heterogeneous stakeholders. Therefore, understanding their influence is essential for project management and implementation.
A decade of cooperation and knowledge sharing through the Joint Lab has helped to address Chinese and global needs for food and nutritional security, food safety, greater innovation and sustainable development.