Authored by: Abigael Mchana, Communication Officer, CABI Kenya
Developing fit-for-purpose, interactive and effective communication materials for farmers and their intermediaries is not an easy task. You cannot create a poster with generic text or images and then distribute it to your audience en-masse. It requires an in-depth analysis of your primary stakeholder, an understanding of your audience’s preferred communication channels and a realistic visualisation of how your intended audience will interact with the finished product.
