Authored by: Abigael Mchana, Communication Officer, CABI Kenya
Developing fit-for-purpose, interactive and effective communication materials for farmers and their intermediaries is not an easy task. You cannot create a poster with generic text or images and then distribute it to your audience en-masse. It requires an in-depth analysis of your primary stakeholder, an understanding of your audience’s preferred communication channels and a realistic visualisation of how your intended audience will interact with the finished product.
By Solomon Duah, Communications Specialist, CABI Ghana
There is a growing interest and enthusiasm in the production of soybean among farmers in selected states in Nigeria as new yield-enhancing and soil fertility-improving technologies are being introduced to them through an integrated farmer education campaign. Continue reading
[Image credit: FAO]
“Caring for the Planet from the Ground” is the theme of this year’s World Soil Day (#worldsoilday). World Soil Day (WSD) is an annual campaign aimed at raising awareness of the critical importance of healthy soils and advocating for the sustainable management of global soil resources. In June 2013, the FAO Conference endorsed WSD and requested for it to be officially adopted at the 68th UN General Assembly. As a result, 5 December 2014 was designated as the first official WSD. So why is soil so important and why should we care about the health of it?