World Tourism Day 2018: Tourism and the Digital Transformation

TourismDay2018_EN

Since 1980, the United Nations World Tourism Organization (UNWTO) has designated the 27th of September as World Tourism Day (WTD), to mark the anniversary of that date in 1970 when the Statutes of the UNWTO were adopted. The purpose of the day is to raise awareness of the global role and importance of tourism. Each year, WTD has a different theme, and for 2018 that theme is Digital Transformation.  

So why should tourism have an international day, and why has digital technology been chosen as the theme?   Continue reading