Africa Soil Health Consortium builds NARO’s capacity in communication material development

Authored by: Abigael Mchana, Communication Officer, CABI Kenya Developing fit-for-purpose, interactive and effective communication materials for farmers and their intermediaries is not an easy task. You cannot create a poster with generic text or images and then distribute it to your audience en-masse. It requires an in-depth analysis of your primary stakeholder, an understanding of…
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Health & Wellness: making a drama out of public health

Helping writers provide accurate health information in TV medical dramas delivers entertainment and added benefits of increased health (medical) awareness & wellness to the population. Stephen McGann’s essay (Journal of the Royal Society of Medicine) describes the steps taken by the writers, production team and actors of TV medical drama, Call the Midwife, to ensure medical accuracy and authenticity. Though set in the 1950s, he demonstrates that the series has raised health awareness in populations (health promotion): in the UK (diphtheria) and in Bangladesh, by providing advice on how to depict authentic birth scenes and show safe maternal health practices.
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Handwashing: harnessing the yuck factor to improve public health

The recent E. coli O104:H4 outbreak has set us thinking about handwashing again. (We've tackled it before in  Now wash your hands) It’s very difficult to change people’s behaviour  and to prove my point,  just watch this video“Do Shocking Images Change Hygiene Behavior”.  The video refers to a study from University of Denver "Using a…
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Please can I have some more?

Pets may be able to negotiate with their owners over what, when and how much they are fed. This is the view of Jon Day of the Waltham Centre for Pet Nutrition, based in part on evidence of how human babies “ask” for food before they can talk. Analysing these interactions may help avoid obesity…
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