Outbreak of peace in the sweetener world

Leaf-74187_150You might expect that producers of sugar and producers of other sweeteners would see each other as rivals, and there is indeed evidence of this. For example the ‘Truth About Splenda’ website, provided by the Sugar Association which represents sugar beet and cane farmers in the USA, emphasises the presence of chlorine atoms in the artificial sweetener sucralose (marketed as Splenda), and includes a link to a site comparing sucralose to bleach and DDT. On the other side of the debate, although www.sucralose.org doesn’t say anything very contentious about sugar (it’s true that sugar causes tooth decay and sucralose doesn’t), the sucralose industry has a history of arguably misleading advertising in the form of the slogan ‘made from sugar, so it tastes like sugar’.

Continue reading