Jumping the red light – Do consumers pay attention to nutritional labels?

There have been many labelling schemes to make clearer to consumers the healthiness of foods, such as traffic light codes with green for healthy and red for less healthy. But do consumers actually make use of the labels and choose healthier foods?Trafficlight2
In a paper in CAB Reviews, Sophie Hieke and Jo Wills of the European Food Information Council examine the recent evidence. A consistent finding is the “attitude-behaviour gap, meaning that consumers will say one thing and do another.” Some experiments suggest that people will try to avoid “red traffic-light” foods. However, a German study showed people could distinguish the healthiest drink using such a “traffic-light” coding system, but did not choose the healthy option when picking out their meal for the next day.

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