Band Aid is a tried and tested method of public engagement, bringing Ebola to public attention and giving us all something we can do to help rather than just scaring us. What is also needed here and in West Africa, is education.
For a novel method of education, I bring you Giant Microbes, which are sold as teaching tools. They are soft plush “cuddly” toys, anthropomorphised versions of microscopic images of microbes, and provide information on the microbe and the disease it causes in the attached label. Apparently they are currently sold out!
I own their version of Ebola virus (shown opposite is the actual toy sitting on my desk): its based on the shape of the virus seen in an electron microsopic image. My colleague owns a tuberculosis (TB) virus toy. Bought at a public health conference, the label for my Ebola toy is dated 2004 and describes the symptoms, the 50-90% mortality but also tells me that outbreaks are limited to a few hundred cases. The toy produced now, in 2014, will have a very different set of statistics to present.
The West African outbreak today stands at 14383 cases, with 5165 deaths in 6 countries.
Of those 6 African countries, Nigeria and Senegal have had their Ebola Virus Disease (EVD) outbreaks declared as officially over. [A national EVD outbreak is considered to be over when 42 days (double the 21-day incubation period of the Ebola virus) has elapsed since the last patient in isolation became laboratory negative for EVD].
Last week, my colleague had house-guests. On seeing the TB “cuddly toy” at home, they asked where was the Ebola one (?) and she was gratified to say “its at work”! Clearly information on Ebola has successfully entered UK public consciousness.