‘Banana and I’: Sharing the ‘appeal’ of better banana management in Uganda through drama
CABI has worked with farmers to develop a video drama on the subject with five episodes translated into two languages. Created for small scale banana farmers in Uganda with contributions from farmers, the dramas are also performed by farmers themselves to increase their local appeal, encourage more efficient farming practices and ultimately increase productivity for banana growers.
The Legume Alliance
Reblogged from N2Africa. Back in 2015, a group of like-minded organizations came together to explore the idea of forming an alliance to improve the information provided about improved legume techniques for farmers. The idea of this Legume Alliance was to test a new integrated approach to developing and sharing agricultural information. Farmers did not always…
CABI’s Dialogue in Agriculture brings experts together to share learning in development communication
At the end of November, CABI’s development communication team brought stakeholders and key partners together in the first event of its kind called - ‘Dialogue in Agriculture: Inclusive and demand-driven communication in smallholder agricultural systems’ - to share learning from recent communication campaigns in parts of Africa and Asia.
How comics, pop music and drama deliver down-to-earth messages to help African farmers improve their soil
5 December is World Soil Day. Soil is a life source for healthy ecosystems, healthy food and, ultimately, healthy humans. With a growing population, the soil that’s cultivated will have to feed many more people, but it will only be able to do this if soil fertility is managed.
Story maps: visualizing multimedia development communications
The famous statistician, Hans Rosling, used to say the aim is to go from numbers to information to understanding. This is the essence of how data should be used, shared and presented. Data can be presented in many different ways but maps are perhaps the best way of visualizing spatial information. As technology has progressed…