What do tourists want and how can DMOs deliver? Q&A with author Alfonso Vargas-Sanchez
Unavoidably in the 21st century, fast and amazing tech developments represent the most powerful source of disruption in the whole economy, and tourism is not an exception. In this line, Artificial Intelligence is likely the most disruptive expression today in the most advanced travel and tourism environments. The greatest efforts are being made in areas such as machine learning, natural language processing, voice recognition and chatbots. Artificial Intelligence is playing a key role in all of them.