By Julio Aramberri
Apparently there is something called overtourism.
Difficult to believe as it is, lately both traditional and social media have adopted the word as though it was a distinct reality. One self-styled lexicologist recently defined it as “the phenomenon of a popular destination or sight becoming overrun with tourists in an unsustainable way”. However, popular, overrun and unsustainable are all difficult to define and often disagreed upon.