Health & Wellness: making a drama out of public health

Helping writers provide accurate health information in TV medical dramas delivers entertainment and added benefits of increased health (medical) awareness & wellness to the population. Stephen McGann’s essay (Journal of the Royal Society of Medicine) describes the steps taken by the writers, production team and actors of TV medical drama, Call the Midwife, to ensure medical accuracy and authenticity. Though set in the 1950s, he demonstrates that the series has raised health awareness in populations (health promotion): in the UK (diphtheria) and in Bangladesh, by providing advice on how to depict authentic birth scenes and show safe maternal health practices.
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How mobile phones could make a difference to maternal health

Mobile technology is revolutionising health and health care in developing countries enabling health promotion campaigns, reminders about therapy and data collecting. To women it could provide a lifeline for them during pregnancy and birth. But what evidence is there that mobile messages are accessible to women in these situations and that they could change women’s…
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