The Baby Boomer Travel Market is Booming!

The populations of most developed, and some developing societies are growing older. This is because birth rates have decreased and life expectancies are increasing due to medical advances and better health care, as well as greater public health education with regard to diet, exercise and improved safety awareness. As a result, population projections have estimated that there will be a huge increase in the numbers of older people who are living longer; and it has been estimated that by 2050, 2 billion people will be aged 60 and older, accounting for 22% (or 1:5) of the world population.
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