Aflatoxins are a group of toxins produced by certain fungi found in crops such as maize, peanuts, cottonseed and tree nuts. The fungi responsible, Aspergillus flavus, can contaminate crops before and after harvest as well as contaminate animal products if infected feeds are given to livestock.
Consumption of these toxins in high concentrations can contribute to stunting growth in children and cause liver illness with fatal consequences. Estimates of deaths due to aflatoxin ingestion range up to 100,000 or more per year worldwide.
Authored by: Abigael Mchana, Communication Officer, CABI Kenya
Developing fit-for-purpose, interactive and effective communication materials for farmers and their intermediaries is not an easy task. You cannot create a poster with generic text or images and then distribute it to your audience en-masse. It requires an in-depth analysis of your primary stakeholder, an understanding of your audience’s preferred communication channels and a realistic visualisation of how your intended audience will interact with the finished product.